{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fcollective-cafe-to-go.simplecast.com%2Fepisodes%2Fdeja-vu-all-over-again-ufzcqdta","width":444,"version":"1.0","type":"rich","title":"Deja Vu All Over Again","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/6623e76f-93e5-4ec1-8b0c-20fa30b28adb/f316a022-a16f-4b75-a2cc-aec8b37d2a45/dall3fe2024_01_30100411_createagraphicthatvisualizesthefollowingconceptsrelatedtosocialaudio1avisualmetaphorforpotential2csuchasaseedorabud2cwithico.png","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/da14d81b-0aa6-47c3-98f9-6a09018078f0\" height=\"200\" width=\"100%\" title=\"Deja Vu All Over Again\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Episode 160 of our week-daily virtual coffee, which takes place in Alpha Collective's discord server: discord.gg/alphacollective and Clubhouse’s Startup Club from 8-9am EST. It's free and open to anyone from anywhere in the world.\nBack on Clubhouse (Déjà vu again) and I ask the question, “why did social audio not catch on?” \nSome of the highlights from today's session included:\nSocial audio has potential but hasn't been fully realized yet due to issues like content overload, moderation challenges, and lack of user retention.\nConsistency and building a community are important for the success of social audio.\nThe live and interactive nature of social audio is a strength that can't be replicated by other mediums. \nFinding your core focus and sticking to it is important for platforms and creators.\nGetting early adopters engaged and having them invite others is key to growing the audience for social audio.\nShow notes based on our discussion (as per Otter.ai's beta tool):\n \nVirtual coffee and real connection. (4:22)\nWhy social audio hasn't caught on despite COVID-19's impact. (8:53)\nThe power and uniqueness of social audio platforms. (14:19)\nSocial audio platforms and their potential. (22:34)\nBuilding an audience through social audio. (27:50)\nSocial audio platforms and their benefits. (32:55)\nChallenges with social audio platform Clubhouse. (39:59)\nSocial audio platforms, user retention, and competition. (45:27)\nClubhouse's success and challenges with social audio. (50:41)\n            \nAbout Alpha Collective: \nAlpha Collective is a professional organization helping marketers with Web3, AI and whatever comes next.\nBenefits of full membership includes: access to 52 Alpha Talks across 52 consecutive weeks (see list of Speakers on alphacollective.xyz), IRL events, Masterminds, Workshops, Networking opportunities and the ability join the Collective Cafe stage at any time and/or start your own coffee. Find out more and buy your pass at alphacollective.xyz   "}