{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fcollective-cafe-to-go.simplecast.com%2Fepisodes%2Fis-this-an-attention-economy-U7T5B_Tk","width":444,"version":"1.0","type":"rich","title":"Is this an Attention Economy?","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/6623e76f-93e5-4ec1-8b0c-20fa30b28adb/9d7e6fed-0f51-403a-99b6-9b21ef0dacb8/83042b.png","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/5a807e35-cadc-4ab2-b407-bbb31fa4ccb9\" height=\"200\" width=\"100%\" title=\"Is this an Attention Economy?\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"\"Episode\" 7 of our week-daily virtual coffee, which takes place in Alpha Collective's discord server: discord.gg/alphacollective from 8-9am EST. It's free and open to anyone from anywhere in the world.\nThis is Thought Leadership Tuesday where we discuss whether we are (still) in an Attention Economy\nThe Attention Economy Book (published 2002): https://www.amazon.com/Attention-Economy-Understanding-Currency-Business/dp/1578518717\nTo note: Chat from today's episode can be found in cafe-chat channel in the discord and contains very links discussed\nShow notes based on our discussion (as per Otter.ai's beta tool):\nIt’s not about the influencer. 5:33\nAre we still in an attention economy? 9:42\nWhat’s your goal for influencers? 16:29\nThe best community builders are women. 22:01\nHow to win at the attention economy. 26:57\nHow do you move beyond distraction and misdirection? 34:31\nIs attention the means to an end? 39:24\nEffective leaders are the ones that speak softly. 42:47\nHow to create an environment where the community can contribute. 47:53\nHow do you achieve scale in an attention economy? 53:13\nAbout Alpha Collective: \nAlpha Collective is a premium community built around Content, Collaboration and Community that helps its members partner and win at the \"Business of Web3.\"\nBenefits of full membership includes: access to 52 Alpha Talks across 52 consecutive weeks (see list of Speakers on alphacollective.xyz), IRL events, Masterminds, Workshops, Networking opportunities and the ability join the Collective Cafe stage at any time and/or start your own coffee. Find out more and mint your pass at alphacollective.xyz or mint.alphacollective.xyz (limited edition First Customer Passes are still available) \nThere is also an entry level pass, with limited access, which you can purchase for around $5: https://opensea.io/collection/alphacollectiveentry"}