{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fcollective-cafe-to-go.simplecast.com%2Fepisodes%2Flocal-is-lekker-q_fIkOsg","width":444,"version":"1.0","type":"rich","title":"Local is Lekker","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/6623e76f-93e5-4ec1-8b0c-20fa30b28adb/fa75abc3-33b5-4afd-bf4c-4d95e34e17c2/43d38a.png","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/5bdee2b3-9a21-4388-858f-b46e4a461555\" height=\"200\" width=\"100%\" title=\"Local is Lekker\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"\"Episode\" 26 of our week-daily virtual coffee, which takes place in Alpha Collective's discord server: discord.gg/alphacollective from 8-9am EST. It's free and open to anyone from anywhere in the world.\nThought Leadership Tuesday and Local is Lekker!\nTo note: \n1.    Chat from today's episode can be found in cafe-chat channel in the discord and contains very links discussed\n2.    We are going to move to awarding 100 “regular” roles to the first 100 people who regularly attend our live virtual coffees. Thereafter, it’ll be for entry level and full pass holder members only. Don’t worry, you got this!\nShow notes based on our discussion (as per Otter.ai's beta tool):\n \nWhen do you throw in the towel? 7:16\nThe problem with generalization. 12:19\nHow to reach out to celebrities. 17:58\nThe power of responding quickly. 23:26\nHow to turn a transactional experience into an experience. 29:26\nHow to take advantage of the weakness. 35:07\nMelt Challenge. 40:57\nHow did you get started with the idea of hyperlocal. 46:03\nDon’t pay for attention, pay attention. 52:02\n \nAbout Alpha Collective: \nAlpha Collective is a premium community built around Content, Collaboration and Community that helps its members partner and win at the \"Business of Web3.\"\nBenefits of full membership includes: access to 52 Alpha Talks across 52 consecutive weeks (see list of Speakers on alphacollective.xyz), IRL events, Masterminds, Workshops, Networking opportunities and the ability join the Collective Cafe stage at any time and/or start your own coffee. Find out more and mint your pass at alphacollective.xyz or mint.alphacollective.xyz (limited edition First Customer Passes are still available) \nThere is also an entry level pass, with limited access, which you can purchase for around $5: https://opensea.io/collection/alphacollectiveentry"}