{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fcollective-cafe-to-go.simplecast.com%2Fepisodes%2Fretro-marketing-mDY0Yp8r","width":444,"version":"1.0","type":"rich","title":"Retro Marketing","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/6623e76f-93e5-4ec1-8b0c-20fa30b28adb/740eaf08-3afe-4f8f-aa93-bb04119d557d/e808c36f7451523c0870bc888c1c30ab.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"Today was all about SxSW and my reflections from this year’s show. \nEpisode 179 of our week-daily virtual coffee, which takes place in Konktown’s discord server: discord.gg/konktown and Clubhouse’s Startup Club House from 8-9am EST. It's free and open to anyone from anywhere in the world.\nSome of the key highlights from today's discussion included:\nThe importance of showing up, both physically and mentally, even when it's challenging. Showing up is critical for opportunities and success.\nMy experiences at South by Southwest over 18 years, including exhaustion from walking long distances and standing for hours each day. I’m getting old.\nThe rise of AI and social media backlash as major trends observed at recent events, as well as opportunities for brands to engage influential attendees.\nCreative marketing strategies like Delta Airlines' significant presence and an engaging treasure hunt concept at SXSW that kept me engaged.\nThe potential to revive old marketing approaches like innovative business cards to help with networking and leave a lasting impression.\nShow notes based on our discussion (as per Otter.ai's beta tool):\n \nAttending South by Southwest and networking. (1:28)\nNetworking, showing up, and burnout at a conference. (5:14)\nExhaustion, networking, and Star Trek. (10:24)\nSXSW experiences, serendipity, and showing up. (18:52)\nAI, social media, and the human condition. (23:31)\nPhone addiction and networking at SXSW. (30:29)\nMarketing strategies at a tech festival. (36:10)\nNetworking technology and business cards at a conference. (43:38)\nBusiness cards, innovation, and trends. (49:16)"}