{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fcollective-cafe-to-go.simplecast.com%2Fepisodes%2Fthe-ikea-effect-lgTN5E95","width":444,"version":"1.0","type":"rich","title":"The Ikea Effect","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/6623e76f-93e5-4ec1-8b0c-20fa30b28adb/b5fa94d9-211d-4ca9-919b-8e805cdca23d/dall3fe2024_01_04123835_asquarevisualmontagerepresentingapodcastepisodeabout27backable27bysuneelguptatheimageincludesasteamingcoffeecupsymbolizingavirtua.png","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/624592c8-714f-40f8-8003-bc3aa83e3883\" height=\"200\" width=\"100%\" title=\"The Ikea Effect\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Episode 153 of our week-daily virtual coffee, which takes place in Alpha Collective's discord server: discord.gg/alphacollective and Zoom (see below) from 8-9am EST. It's free and open to anyone from anywhere in the world.\nToday we read another chapter from Suneel Gupta’s book, Backable: Flip Outsiders to Insiders. It was just amazing! Literally, this chapter could change your life.\nShow notes based on our discussion (as per Otter.ai's beta tool):\n \nLeadership and personal branding with a focus on Sunil Gupta's book. (0:06)\nTurning outsiders into insiders for successful idea execution. (5:23)\nInvolving others in creative process for success. (10:04)\nCreativity and pitching ideas. (15:50)\nCreativity, brainstorming, and collaboration in the entertainment industry. (21:25)\nFundraising strategies for entrepreneurs. (27:22)\nBuilding and retaining a loyal following in the beauty industry. (32:46)\nThe power of gratitude in retaining donors. (37:01)\nImproving pitches and receiving feedback. (41:39)\nDeveloping a movie idea from a short story. (47:07)\nStorytelling, pitching, and research. (52:03)\nAbout Alpha Collective: \nAlpha Collective is a professional organization helping marketers with Web3, AI and whatever comes next.\nBenefits of full membership includes: access to 52 Alpha Talks across 52 consecutive weeks (see list of Speakers on alphacollective.xyz), IRL events, Masterminds, Workshops, Networking opportunities and the ability join the Collective Cafe stage at any time and/or start your own coffee. Find out more and buy your pass at alphacollective.xyz   "}