{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fcollective-cafe-to-go.simplecast.com%2Fepisodes%2Fthe-knowing-tree-6Vda_NNR","width":444,"version":"1.0","type":"rich","title":"The Knowing Tree","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/6623e76f-93e5-4ec1-8b0c-20fa30b28adb/80ceb0df-3120-4d43-9c4d-e0e6d93ec673/c8e016.png","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/597f4bc4-07eb-46a7-8955-a4c3794a8dbd\" height=\"200\" width=\"100%\" title=\"The Knowing Tree\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"\"Episode\" 64 of our week-daily virtual coffee, which takes place in Alpha Collective's discord server: discord.gg/alphacollective from 8-9am EST. It's free and open to anyone from anywhere in the world.\nInstallment 3 in our 4 sessions with Scott A. Martin, discussing his book Groundswell. Today was another home run as we discussed the chapter, Give is the new Get\nTo note: \n1. Chat from today's episode can be found in cafe-chat channel in the discord and contains very links discussed\n2. We are going to move to awarding 100 “regular” roles to the first 100 people who regularly attend our live virtual coffees. Thereafter, it’ll be for entry level and full pass holder members only. Don’t worry, you got this!\nShow notes based on our discussion (as per Otter.ai's beta tool):\n \nGive is the new get. (6:04)\nThe difference between supporting vs giving. (20:22)\nThe death of demographics and values. (27:58)\nHow to get people to buy into your brand. (35:34)\nWhat is the cost of acquisition ratio? (40:53)\nBlockchain is a massive factor in the future. (45:45)\nThe tractor beam and the current. (55:37)\nThe value of tenure and loyalty. (1:02:37)\n  \nAbout Alpha Collective: \nAlpha Collective is a premium community built around Content, Collaboration and Community that helps its members partner and win at the \"Business of Web3.\"\nBenefits of full membership includes: access to 52 Alpha Talks across 52 consecutive weeks (see list of Speakers on alphacollective.xyz), IRL events, Masterminds, Workshops, Networking opportunities and the ability join the Collective Cafe stage at any time and/or start your own coffee. Find out more and mint your pass at alphacollective.xyz or mint.alphacollective.xyz (limited edition First Customer Passes are still available) \nThere is also an entry level pass, with limited access, which you can purchase for around $5: https://opensea.io/collection/alphacollectiveentry"}