{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fcollective-cafe-to-go.simplecast.com%2Fepisodes%2Fthe-secret-communities-y_c1ry0E","width":444,"version":"1.0","type":"rich","title":"The Secret Communities","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/6623e76f-93e5-4ec1-8b0c-20fa30b28adb/f8e34e76-f021-47c1-aef0-d0beb9c37b45/f92291.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/1552283b-7eaf-44ba-8d01-ae31c66dfbb0\" height=\"200\" width=\"100%\" title=\"The Secret Communities\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"\"Episode\" 52 of our week-daily virtual coffee, which takes place in Alpha Collective's discord server: discord.gg/alphacollective from 8-9am EST. It's free and open to anyone from anywhere in the world.\nGiven it’s 420, there’s a magic POAP which gives its holder a gummy experience with me should we meet IRL in a location where gummies are legal! Also, we continue the live read of Mark Schaefer’s Book, Belonging to the Brand and discuss “Secret Communities”\nTo note: \n1. Chat from today's episode can be found in cafe-chat channel in the discord and contains very links discussed\n2. We are going to move to awarding 100 “regular” roles to the first 100 people who regularly attend our live virtual coffees. Thereafter, it’ll be for entry level and full pass holder members only. Don’t worry, you got this!\nShow notes based on our discussion (as per Otter.ai's beta tool):\n \nNick Johnson’s passing. 5:02\nWhy community is the last great marketing strategy. 11:24\nShared experience campfires. 14:27\nThe 5C approach to building community. 18:33\nDiscord is a secret community. 25:54\nSelling out for the right reasons. 32:39\nWhat is said around the campfire? 37:33\nCampfires vs. Super Bowl of campfires (Hint: That’s a Forest Fire) 42:19\nEarning credibility and partnering with existing campfires. 47:21\nAbout Alpha Collective: \nAlpha Collective is a premium community built around Content, Collaboration and Community that helps its members partner and win at the \"Business of Web3.\"\nBenefits of full membership includes: access to 52 Alpha Talks across 52 consecutive weeks (see list of Speakers on alphacollective.xyz), IRL events, Masterminds, Workshops, Networking opportunities and the ability join the Collective Cafe stage at any time and/or start your own coffee. Find out more and mint your pass at alphacollective.xyz or mint.alphacollective.xyz (limited edition First Customer Passes are still available) \nThere is also an entry level pass, with limited access, which you can purchase for around $5: https://opensea.io/collection/alphacollectiveentry"}