{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fcomiclab.simplecast.com%2Fepisodes%2Fsetting-an-emotional-hook-38AR8HSD","width":444,"version":"1.0","type":"rich","title":"Setting an emotional hook","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/e1953d4c-6d52-49a1-bb2f-f8e5c39867b9/35c343a2-8f8f-40b6-848e-155a1c0b7634/comiclab-bradndaveholdinglogo-notext.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/831af365-2123-44c2-a951-0561b6e0001c\" height=\"200\" width=\"100%\" title=\"Setting an emotional hook\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"We've discussed the benefits of beginning a story in media res. But action isn't going to do the trick alone. You need to set an emotional hook. We'll talk about how to do that today."}