{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fcommerce-famous.simplecast.com%2Fepisodes%2Fs3e02-dXguRREU","width":444,"version":"1.0","type":"rich","title":"S3E02: Andy Hoar | B2B Midmarket Commerce","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/7c32f0ca-bb5c-48bf-8234-a60640c527be/b55c9c93-8ef2-4620-b84c-f1a17d648209/commerce-famous-thumbnail.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/19342945-0e37-4ce1-86b9-0f3a134fd44e\" height=\"200\" width=\"100%\" title=\"S3E02: Andy Hoar | B2B Midmarket Commerce\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Join Jason Nyhus in this episode of \"Commerce Famous\" as he sits down with Andy Hoar, a renowned figure in B2B ecommerce. Discover Andy's journey from economic consulting to becoming a pivotal voice in ecommerce. They delve into the evolution of the industry, the importance of market signals, and the unique challenges and opportunities within the B2B space. Tune in for a deep dive into the world of B2B commerce and the underserved mid-market, as Andy shares insights on his newly released Paradigm B2B analysis of the leading platforms, and the role of Agentic AI in shaping the future of commerce. "}