{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fcommunicast.simplecast.com%2Fepisodes%2Fjason-lyons-word-choice-matters-KLKFg0au","width":444,"version":"1.0","type":"rich","title":"Jason Lyons: Word Choice Matters","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/0cc8b911-198e-45b5-af26-ba5a7a372202/a180f348-ccd3-432e-a514-73caf9ec8999/communicast-jason-lyons.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/8f5e2d16-a917-4e1a-888e-6fb479c8e97c\" height=\"200\" width=\"100%\" title=\"Jason Lyons: Word Choice Matters\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Jason has spent 25 years in communications-centric roles, ranging from journalist to sales manager to senior vice president leading business units across multiple global regions. He is currently helping companies improve the way they train their frontline workers on the essential technologies required to keep America moving through his role at Skyllful. \n\nCheck out the episode to hear Jason discuss why 90% of communication is 100% forgettable, how to ensure your communications are memorable, and why word choice matters. "}