{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fconnected.simplecast.com%2Fepisodes%2Flance-schnorenberg-sey-coffee-U7QOl9Fl","width":444,"version":"1.0","type":"rich","title":"Lance Schnorenberg, Sey Coffee","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/7ba32604-0e5e-45c6-baf3-085049634788/087c218b-3318-4f3f-9837-6bb41f0b3bcc/drank-it.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/7cd4f7fa-c8e3-4642-a537-920239a013a7\" height=\"200\" width=\"100%\" title=\"Lance Schnorenberg, Sey Coffee\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Lance from Sey Coffee joins us to talk: co-ferments, “rock-star” producers, trends, the real work of sourcing, doing the reps (cupping daily), why clean 87–90pt washed lots are miracles, pricing/value (cost-per-cup), curation and seasonality, and how roasters can truly stand out in 2025."}