{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fconversationsonstartups.com%2Fepisodes%2F29-customer-needs-DZ8J82s0","width":444,"version":"1.0","type":"rich","title":"29 - Customer Needs","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/4606a882-8887-446d-9774-9ebf346d86dc/acb9214a-2ef7-4c94-9ffd-0b102789a39f/screen-shot-2022-07-28-at-6-25-55-am.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/972283f6-689b-4c51-aa4c-833471c3dc18\" height=\"200\" width=\"100%\" title=\"29 - Customer Needs\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"See that? That’s an invisible bubble hanging over your target customer’s head – the cartoon kind of bubble that says what he or she’s really thinking about when you are trying to figure out his or her needs. And if you listen well and keep asking why (?) you might just find out what those needs are. And, if the customer you thought would love your business idea doesn’t - maybe he or she is the wrong customer – so keep looking. You never know who might be willing to pay you for packaging air. "}