{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fconversationsonstartups.com%2Fepisodes%2F31-customer-acquisition-_akAe_oG","width":444,"version":"1.0","type":"rich","title":"31 - Customer Acquisition","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/4606a882-8887-446d-9774-9ebf346d86dc/acb9214a-2ef7-4c94-9ffd-0b102789a39f/screen-shot-2022-07-28-at-6-25-55-am.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/28971c51-6c39-43cd-9c46-5176069ed4e9\" height=\"200\" width=\"100%\" title=\"31 - Customer Acquisition\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Think about this with your first customer. Does your first customer have the gravitas – the gravitational pull – to attract other customers to your business like the one George, whom you'll meet in this episode, got his velvet hooks into for his first customer? Seems like an apt metaphor for what you’re looking for. Something that grabs customers and brings them into your business from the get go, helps them get whatever job done that they need doing, and yet is soft enough to do no harm. So, come aboard with Doug and Glenn and enjoy the ride into space with them on this episode of Conversations on Startups."}