{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fcreativecollaborationpodcast.com%2Fepisodes%2Fmarketing-goals-vs-business-goals-ID7P4Fb4","width":444,"version":"1.0","type":"rich","title":"Marketing Goals vs Business Goals","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/6fe6d09e-b2af-4732-b164-790903620e53/b6235ae3-079c-4d8b-b107-90422cd7889f/creative-collaboration-episode-31.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/13d24610-ad6c-4857-a454-65958e9adf3c\" height=\"200\" width=\"100%\" title=\"Marketing Goals vs Business Goals\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In episode 31, Veronica and Jillian talk about aligning marketing goals with broader business objectives, emphasizing the need for clarity and measurable Key Performance Indicators (KPIs). They share personal examples, such as launching a marketing accelerator and planning a podcast, to illustrate this alignment and announce collaborative opportunities for listeners to engage in interactive growth initiatives."}