{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fctrl-alt-lead.simplecast.com%2Fepisodes%2Fgreg-holmes-apptio-6ID9W5VK","width":444,"version":"1.0","type":"rich","title":"Greg Holmes, Apptio: AI needs a new financial playbook","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/79226251-80f7-4261-ab36-d2d22b7016e7/ccc6b110-b539-4291-8ca8-ae8a50421247/cropped_1788338989626.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/3cb606e9-771e-4ec1-aa16-fb293b48ba13\" height=\"200\" width=\"100%\" title=\"Greg Holmes, Apptio: AI needs a new financial playbook\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Greg Holmes, field CTO at IBM-owned Apptio, explains why AI's consumption-based pricing is forcing organisations to rethink ROI, and outlines how CIOs can avoid AI bill shock."}