{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fctrl-alt-lead.simplecast.com%2Fepisodes%2Fmattie-toia-1S3dvSSX","width":444,"version":"1.0","type":"rich","title":"Mattie Toia: Black Friday and Beyond","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/79226251-80f7-4261-ab36-d2d22b7016e7/6c38758f-29fd-4fb3-8df3-caf2e814a68d/ctrl-alt-lead-tile-square.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/a37cf088-f3e5-4e29-8928-111025ddfc3c\" height=\"200\" width=\"100%\" title=\"Mattie Toia: Black Friday and Beyond\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Peak periods are a challenge - but what if you're in charge of everybody's peak sales period? Mattie Toia of Shopify, explains how the company handles peaks that make Everest look like a molehill."}