{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fcutting-the-curd.simplecast.com%2Fepisodes%2Fthe-story-of-sach-foods-and-paneer-cheese-DtqP9WuP","width":444,"version":"1.0","type":"rich","title":"The Story of Sach Foods and Paneer Cheese","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/b38f8352-2489-414a-993a-c6423a813e9c/1112dc7e-e5ff-41de-86b5-d35192ac9e87/sach-square.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/f670f6c9-5754-4984-aacf-4e24e01e33ad\" height=\"200\" width=\"100%\" title=\"The Story of Sach Foods and Paneer Cheese\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Jasleen and Tarush Agarwal, first generation immigrants from India who met and married in California, could not find a Paneer that wasn't highly processed or tasted anything close to what they enjoyed growing up. So Jasleen started making her own. A couple of years later, they started Sach Foods to bring organic, high protein, great tasting Paneer to the US market. Tarush joins us for a conversation about the role this singular cheese plays in Indian cuisine and vegetarian diets, the experience of starting a food business, and the marketing approach to introduce Sach Paneer to American consumers."}