{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fcyber-thoughts.simplecast.com%2Fepisodes%2Fep-13-ross-haleliuk-XBZXcJzq","width":444,"version":"1.0","type":"rich","title":"EP 13: Ross Haleliuk","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/14ee7cf4-7d59-4b2a-8104-d227b7ff9c2e/d6569e10-202f-4e48-a5f9-2a1ecfa89ab4/cyber-20thoughts-20podcast-20cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/cfa52701-d0ca-4f5f-897f-86a5ec420ef6\" height=\"200\" width=\"100%\" title=\"EP 13: Ross Haleliuk\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode of CyberThoughts, host Lucas Nelson speaks with Ross Haleliuk, author of \"Cyber for Builders\" and a cybersecurity founder. Haleliuk discusses his journey into cybersecurity and why he views it as a horizontal, rather than a vertical, market. He introduces the concept of cybersecurity as a \"market for silver bullets,\" where neither buyers nor sellers can guarantee a product's future efficacy, and explains why this, combined with high switching costs, makes market entry for new companies extremely challenging, despite the hype around new technologies like AI."}