{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fdeeplydrivenpodcast.com%2Fepisodes%2Fhow-hj-heinz-built-a-brand-customers-demanded-uCfYsJyb","width":444,"version":"1.0","type":"rich","title":"How H.J. Heinz Built a Business Brand Customers Demanded","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/d47a4f06-7265-4b65-b397-923cc8f32757/4d7029c5-2d6e-4c2e-b81e-d02b1f46d13d/deeply_driven_logo_02.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/93690e5a-bf14-4dc9-b651-198486c637bd\" height=\"200\" width=\"100%\" title=\"How H.J. Heinz Built a Business Brand Customers Demanded\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"How did H.J. Heinz build a brand that customers asked for by name? Today, we trace how a boy selling vegetables grew into one of the sharpest builders in American business history by putting quality first, making trust visible, and turning a simple product into a brand people would not settle without."}