{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fdiftk.simplecast.com%2Fepisodes%2Fapproaching-clients-PtjwSuC8","width":444,"version":"1.0","type":"rich","title":" Approaching clients you don’t (yet!) have a relationship with","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/5244e8dc-6968-4b85-8237-b52d9ddbebf9/460ce14e-d5a7-4841-a074-510b95dda8e0/diftk-podcast-artwork-gold.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/1c3528f6-7786-4818-b740-a7b0985bb5ac\" height=\"200\" width=\"100%\" title=\" Approaching clients you don’t (yet!) have a relationship with\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"“I occasionally get the urge to approach a company who I think are doing their brand absolutely no favours and underselling what I know to be brilliant. I'm a designer, so approach this from a branding and design perspective (though of course their copy might also be shit!)\n\nThis has never worked, and I rarely even entertain it these days, but I have a company that I am dying to approach as they are brilliant at what they do, have a great and friendly reputation and would even probably have money to spend on all these things. I just can't fathom out for the life of me why they haven't upped their game?\n\nHas anyone ever done this (successfully) and do you have any tips on how to write the initial approach to not sound like just a mansplaining twat?”"}