{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fdiftk.simplecast.com%2Fepisodes%2Fbusiness-name-N7S_hQs_","width":444,"version":"1.0","type":"rich","title":"Choosing the 'right' name for your business","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/5244e8dc-6968-4b85-8237-b52d9ddbebf9/460ce14e-d5a7-4841-a074-510b95dda8e0/diftk-podcast-artwork-gold.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/f1660796-beea-4b00-8040-018197c800f2\" height=\"200\" width=\"100%\" title=\"Choosing the &apos;right&apos; name for your business\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"“I've been working on my business about a year now and have a name and logo already BUT I recently attended a webinar where the host made a point about words that trigger potential clients. This can have a negative impact too.\n\nMy ideal client base are traditionally a weary group (farmer's stressed out partners who may be frowned upon for seeking help!) and as coaching still isn't an accepted norm in their world I'm starting to question whether my business name is having a negative effect...\n\nSo, my question is how do you choose a suitable business name and how important is a logo to go with it? I appreciate for certain professions it helps, but how much can the wrong name and logo impact your business? Thanks\""}