{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fdiftk.simplecast.com%2Fepisodes%2Fnot-boring-business-p2WjdoXB","width":444,"version":"1.0","type":"rich","title":"How to market a ‘boring’ business","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/5244e8dc-6968-4b85-8237-b52d9ddbebf9/460ce14e-d5a7-4841-a074-510b95dda8e0/diftk-podcast-artwork-gold.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/3a4b98a9-82b3-472c-98d6-392fe9958fef\" height=\"200\" width=\"100%\" title=\"How to market a ‘boring’ business\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"“I have a ‘boring’ business and make a ‘boring’ podcast. I’m okay with that — I’m an accountant so I am very familiar with DULL — but I struggle with how to market it.\n\nVia the podcast I answer common accountancy questions. This week’s episode is 7-10 minutes of me explaining payments on account, for example.\n\nHow can I make the un-fun more memorable and/or appealing?”"}