{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fdiftk.simplecast.com%2Fepisodes%2Fput-your-rates-up-X19MQHDp","width":444,"version":"1.0","type":"rich","title":"When it's time to put your rates up","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/5244e8dc-6968-4b85-8237-b52d9ddbebf9/460ce14e-d5a7-4841-a074-510b95dda8e0/diftk-podcast-artwork-gold.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/a9c02e2c-dddc-44a6-844c-d51f1cf1a7c6\" height=\"200\" width=\"100%\" title=\"When it&apos;s time to put your rates up\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"This week Frankie Tortora and Steve Folland have a chat in response to a question from Detective Joe Wolf (i.e. anonymous). 'She' says:\n\n“As we hurtle towards the start of a new year, I'd really like to know how best to word a 'I'm raising my prices' email.\n\nHaving done some competitor research, I'm definitely undercharging some of my customers. I know I did it initially because of imposter syndrome but now we have a good, ongoing relationship I think it’s about time I started to feel like I'm being paid for my years of experience.\n\nDo you need to say why you’re raising your prices? Do you need to offer a reduced rate for current customers? How do you do it without being apologetic?\""}