{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fdigging-deeper.simplecast.com%2Fepisodes%2Fhow-to-inspire-cult-like-brand-followings-rSVlM9_t","width":444,"version":"1.0","type":"rich","title":"How to Inspire Cult-Like Brand Followings","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/6623e76f-93e5-4ec1-8b0c-20fa30b28adb/420677b0-389c-4cc4-8fd0-7b5e87d12eb6/diggingdeepercover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"Every brand probably wants to have followers it describes as cult-like in their adoration and worship of the brand. But how do you foster the good from that description and avoid the bad?\nChris Kneeland knows. He is the co-founder of Cult Collective, a firm based in Calgary, Alberta, focused on helping brands drive irrational customer loyalty. He’s also behind The Gathering, an annual event that brings folks together to talk about those brands. He also has a book called FIX: A New Presecription to Cure Disengaged Customers, Prospects, or Staff.\nHe joined Digging Deeper to dig deeper into the mindset of employees and customers to inspire cult-like followings for businesses and brands of all sizes.\nThis episode of Digging Deeper is brought to you by PodchaserPro.\nPodChaserPro is the professional version of Podchaser, which helps anyone find, manage, rate and follow podcasts. PodchaserPro, however, gives you access to that critical audience information you need for media planning and buying, or public relations or influencer outreach to podcasts.\nIf your brand or agency would like to find out more, go to PodchaserPro.com/falls. Sign up there and make your podcast outreach and media planning more effective!"}