{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fdigital-insights.simplecast.com%2Fepisodes%2Fthe-pivotal-role-of-user-experience-367d4cd9","width":444,"version":"1.0","type":"rich","title":"The Pivotal Role of User Experience Design in Brand Building","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/9a3706/9a370638-98b2-4070-b6d0-c16b5b5c99b3/5a8ef13d-6375-4f38-aeaf-6d5afcafce66/1518002558artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/5a8ef13d-6375-4f38-aeaf-6d5afcafce66\" height=\"200\" width=\"100%\" title=\"The Pivotal Role of User Experience Design in Brand Building\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"The way brands are built has changed forever. Where once companies defined their brand identity, today we live in a world where customers decide what our brand is. That is why designing an outstanding user experience is so crucial to success."}