{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fdigital-junk-drawer.simplecast.com%2Fepisodes%2Fs1e17-Ce5OZILT","width":444,"version":"1.0","type":"rich","title":"Unmasking Your Brand:  Build a Cult-Like Following w/ Kim of Oinopo","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/06da072d-e7b7-498b-a3c7-01c01ce680c6/a58f8c3d-f76a-4fd1-a661-9526ab6122a6/1.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/ab2fe03f-953c-4b00-a920-999d399eedce\" height=\"200\" width=\"100%\" title=\"Unmasking Your Brand:  Build a Cult-Like Following w/ Kim of Oinopo\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Ever met someone online and immediately knew: “Yep. I’d join your cult”?\nIn this week’s episode of The Digital Junk Drawer, I’m joined by my internet obsession and branding cult leader—Kim from Oinopo . And yes, I would drink the Kool-Aid. Happily. Twice.\n\nKim is building the kind of brand that makes people feel something—and if you’ve ever felt like your business doesn’t fully reflect your weird, wild, beautiful brain, this convo will crack you wide open (in the best way).\n\nWe talked about being polarizing on purpose, turning your brand into a safe space, and why “toning it down” is the fastest way to lose the people who were already looking for you.\n\nThis one’s not just juicy—it’s deeply unhinged and deeply honest. I laughed. I screamed. I grew three new brand archetypes just from absorbing Kim’s energy."}