{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fdigital-marketing-dive.simplecast.com%2Fepisodes%2Fepisode-7-e-commerce-and-seo-CDeDWbEs","width":444,"version":"1.0","type":"rich","title":"Episode 7 - E-Commerce and SEO","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/6623e76f-93e5-4ec1-8b0c-20fa30b28adb/b8fddd2f-4ed9-47d2-ac7d-6e19fec44e33/dmdalbumart.png","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.\nWe have a great episode for you today.\nToday we’re going to talk about a topic that is near and dear to his royal highness’ heart... E-Commerce and SEO.\nWhat makes E-Commerce and SEO a different beast than regular optimization of a non-commerce site?\nThree words… \nTech-\nNi-\nCal\nCrawlability, Canonicalization, Pagination, etc.\nOptimize Your Meta Titles, Descriptions, and H1’s\nAll on different levels - Content/Category/Product\nYour URLs MUST be human readable.\nIf you have a bunch of “gobbledygook” in the URLs it will hurt you in the rankings.\nWrite unique product titles and descriptions\nDUplicate content is still duplicate content\nKeyword rich content is still needed\nRant possibility: People say SEO is dead for ecommerce… “It doesn’t work”... in reality, laziness is what doesn’t work.\nCanonicalization\nShawn… enlighten us.\nFocus on ranking individual product and category pages for less competitive terms\nA saturated market for direct match terms\nFind Long‐Tail and Related Keyword Variations\nNeed SSL (HTTPS) sitewide. You should have this regardless.\nAn XML sitemap is key\nDifference between Sitemap and Sitemap index?\nLook at your competition and what they are ranking for.\nLook at the pages they are ranking for…\n20/180 Principle\nUse Schema.org to mark up your site with schema tags to make the site that much more user and bot friendly\nStart with Brands, Contact Info, Reviews\nGreat resource, but highlights their tool is Ahref’s article on this topic.\nAs you know both Shawn and I are big WordPress CMS fans. We’re going to start sharing our favorite plugins and tips for making your WordPress site even better here. Here’s our picks this week:\nShawn: Classic Editor - Get rid of the that pesky Gutenberg!\nSeth: MainWP - This is a great plugin that allows you to setup a quick way to update all your customers’ sites in one swoop.\nE-Commerce Related Pick: WP SEO Structured Data Schema Pro\nWell that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/\nSo that’s it. It’s been fun! See you on the flip side!"}