{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fdont-encourage-us.simplecast.com%2Fepisodes%2Ftop-advancements-in-film-UL8lChRw","width":444,"version":"1.0","type":"rich","title":"130 Years of Film Technology: What Filmmakers Get Wrong About Their Audience","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/ed574ad1-a2e9-4817-b068-309fba6885cb/a37d0812-380e-4986-a273-05d302172fa7/the-top-technical-advancements-in-film.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/b56a9454-2174-4d30-9bc5-d43daa9fd4eb\" height=\"200\" width=\"100%\" title=\"130 Years of Film Technology: What Filmmakers Get Wrong About Their Audience\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Every major film technology — sound, color, widescreen, Steadicam, CGI, 3D, drones — changed what audiences expect. But filmmakers keep adopting new tools without asking how the audience's brain actually responds. We trace 130 years of cinema technology and focus on the question nobody talks about: when does an innovation serve the story, and when does it just serve the budget? Why drone shots make you think about the drone instead of the scene. Why 3D keeps dying every 30 years and coming back. Why editing styles trained by TikTok are rewriting how brains process narrative. Why the Steadicam made audiences feel like they were flying — and why shaky cam brought them back to earth on purpose. Plus: The Covenant with Jake Gyllenhaal, the Mona Lisa restoration debate, and why 4DX is terrible."}