{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fdont-write-that-book.simplecast.com%2Fepisodes%2Famazon-ads-vs-tik-tok-sVlGkOqq","width":444,"version":"1.0","type":"rich","title":"Amazon Ads VS Tik Tok","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/613deee5-316b-4ec9-87ec-450df2463ad4/ec8b362a-db95-4f94-a370-ee5858681b58/dwtb-final-logo.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/0e70581e-c952-43bf-8f40-45bef5aac4cf\" height=\"200\" width=\"100%\" title=\"Amazon Ads VS Tik Tok\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, Mike and AJ are back in the debate ring to hammer out which is better for authors: Amazon ads or a TikTok presence. (Spoiler alert, it’s a secret third thing, but you’ll have to listen to learn what that is!) Demystify discoverability, findability, and algorithms in this juicy, fact-filled episode."}