{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fdont-write-that-book.simplecast.com%2Fepisodes%2Fbuilding-the-marketing-plan-ho4TdtwB","width":444,"version":"1.0","type":"rich","title":"Building the Marketing Plan","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/613deee5-316b-4ec9-87ec-450df2463ad4/ec8b362a-db95-4f94-a370-ee5858681b58/dwtb-final-logo.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/934779cf-2367-4afe-82c8-958c75d6bc21\" height=\"200\" width=\"100%\" title=\"Building the Marketing Plan\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, AJ and Mike discuss where they often see authors go wrong with their marketing plan (hint: it’s when they get started versus when they should get started), go into detail about why a longer runway is almost always better, and hint at some of the new ideas Mike is cooking up for their next book. This is a topic on which everyone, from newbies to seasoned pros, can use a little refresher."}