{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fdont-write-that-book.simplecast.com%2Fepisodes%2Fdont-write-that-introduction-PmYW4sJn","width":444,"version":"1.0","type":"rich","title":"Don't Write That Introduction","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/613deee5-316b-4ec9-87ec-450df2463ad4/ec8b362a-db95-4f94-a370-ee5858681b58/dwtb-final-logo.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/1108549e-78d2-4fa6-bf02-8e0d4494059b\" height=\"200\" width=\"100%\" title=\"Don&apos;t Write That Introduction\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, AJ and Mike spill the tea on Introductions, when you need one, and when you don’t. Most importantly, they’ll break down what it should contain and what it absolutely should not if you want your readers to keep turning the page! Listeners will also learn when in the writing process an Introduction should be written. (Spoiler: it’s not at the start of the writing process!)"}