{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fdont-write-that-book.simplecast.com%2Fepisodes%2Fhow-to-craft-a-reader-statement-sCBlC7__","width":444,"version":"1.0","type":"rich","title":"How to Craft a Reader Statement","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/613deee5-316b-4ec9-87ec-450df2463ad4/ec8b362a-db95-4f94-a370-ee5858681b58/dwtb-final-logo.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/ab1dc210-15e6-43e0-8572-73f08957cb3a\" height=\"200\" width=\"100%\" title=\"How to Craft a Reader Statement\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, AJ explains to Mike what a Reader Statement is and how authors can come to their own statement. They discuss the statement for Mike’s new book, The Money Habit, and even talk about how you can use this statement to get in front of agents and publishers, and even in marketing materials. It’s not what you’re writing about, it’s who your book is for and how to solve their chief concerns."}