{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fdont-write-that-book.simplecast.com%2Fepisodes%2Fmeasuring-book-marketing-roi-FAyzZOsd","width":444,"version":"1.0","type":"rich","title":"Measuring Book Marketing ROI","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/613deee5-316b-4ec9-87ec-450df2463ad4/ec8b362a-db95-4f94-a370-ee5858681b58/dwtb-final-logo.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/258d3a3c-8d12-4a25-8972-395af8be7396\" height=\"200\" width=\"100%\" title=\"Measuring Book Marketing ROI\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode of Don’t Write That Book, Mike and AJ share just how to track if your book marketing is working. You’ll hear what they’ve used in the past and what they are doing now, and learn how to interpret the data, make the most of your marketing energy,  what to keep doing, and what changes to make in marketing their must-reads."}