{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fdont-write-that-book.simplecast.com%2Fepisodes%2Fmy-most-successful-book-why-it-worked-qWmojUUv","width":444,"version":"1.0","type":"rich","title":"My Most Successful Book- Why It Worked","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/613deee5-316b-4ec9-87ec-450df2463ad4/902524f1-57b4-4570-9b49-9d58110ca49c/dwtb-final-logo.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/85e49ad2-2427-4a1c-94b6-5083011dda4b\" height=\"200\" width=\"100%\" title=\"My Most Successful Book- Why It Worked\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, you’ll learn that a must-read book not only must be compelling, but that it must deliver on its promise. They’ll touch on using the Hero’s Journey to not only keep the reader on the page, but how it can help authors structure their books and ultimately build trust."}