{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fdont-write-that-book.simplecast.com%2Fepisodes%2Fplanning-your-launch-12-18-months-out-N_Exsiqf","width":444,"version":"1.0","type":"rich","title":"Planning Your Launch 12 – 18 Months Out","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/613deee5-316b-4ec9-87ec-450df2463ad4/ec8b362a-db95-4f94-a370-ee5858681b58/dwtb-final-logo.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/8243f9e6-0812-42c4-a91f-7fe9f3fb6cea\" height=\"200\" width=\"100%\" title=\"Planning Your Launch 12 – 18 Months Out\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, AJ and Mike discuss all the ways authors can maximize a longer runway for their book launch. They discuss big asks, relationship building, why pre-orders matter and everything in between. A year to half a year may seem like too much time, but our duo explains how that time will fly by – and how to manage that time so authors have the best launch they can."}