{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fdont-write-that-book.simplecast.com%2Fepisodes%2Fpost-launch-reader-engagement-GHo4H2vd","width":444,"version":"1.0","type":"rich","title":"Post-Launch Reader Engagement","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/613deee5-316b-4ec9-87ec-450df2463ad4/ec8b362a-db95-4f94-a370-ee5858681b58/dwtb-final-logo.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/c61517e8-77e5-484e-9aeb-afed70a06b50\" height=\"200\" width=\"100%\" title=\"Post-Launch Reader Engagement\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, Mike and AJ dive deep into one area of authorship most newbies never consider: post-reader engagement! Not only do they share their own strategies for keeping their books “alive” after launch, but they also talk about how long authors should plan to keep engagement. Hint: it’s more than a few weeks!"}