{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fdont-write-that-book.simplecast.com%2Fepisodes%2Fshould-you-do-a-live-launch-event-_BvIRoV1","width":444,"version":"1.0","type":"rich","title":"Should You Do a Live Launch Event?","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/613deee5-316b-4ec9-87ec-450df2463ad4/ec8b362a-db95-4f94-a370-ee5858681b58/dwtb-final-logo.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/f5b244c7-a941-4796-a739-f7b0a4b14298\" height=\"200\" width=\"100%\" title=\"Should You Do a Live Launch Event?\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, Mike and AJ are back in the debate ring with their opinions on live book launch events. They both explain their values (no ego-centered events!) and even discuss the ROI of big launches. Who will win this round? For those keeping score, it’s AJ: 2, Mike: 0. Will Mike get on the board? Tune in to find out!"}