{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fdtcpod.simplecast.com%2Fepisodes%2Fcreating-influencer-marketing-campaigns-that-work-xmU0BMpw","width":444,"version":"1.0","type":"rich","title":"Influencer Marketing Campaigns That Actually Work? Here's Our Guide","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/bb5b0525-9c40-4947-b8e8-ac567df5ed15/32b053b1-509e-4488-b578-0670b57b6cc8/dtc-pod-thumbnail.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/21016358-f0da-4d3d-a6e9-530b360b74a5\" height=\"200\" width=\"100%\" title=\"Influencer Marketing Campaigns That Actually Work? Here&apos;s Our Guide\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, Ramon discusses how to create an influencer marketing campaign that generates an ROI and why it’s so important to pay creators.\n\nMany brands brag about working with influencers just for exchange of product.\n\nBy doing this, brands do not value the efforts of the influencers which can lead to poor outcomes.\n\nRamon will discuss how your brand can be like other brands that have experienced success with influencer marketing. He will also discuss why influencer marketing is a long game and brands need to be willing to be patient to see results."}