{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fdtcpod.simplecast.com%2Fepisodes%2Feveryday-influencers-HmGM1yUu","width":444,"version":"1.0","type":"rich","title":"Why Everyday Influencers Are Key To Unlocking Brand Credibility ","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/bb5b0525-9c40-4947-b8e8-ac567df5ed15/2ad8f17c-61f1-4a3e-89ae-b62e3a6c0ed0/dtc-pod-thumbnail.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/f3e685f0-7ff2-4f11-aaff-1553310bab85\" height=\"200\" width=\"100%\" title=\"Why Everyday Influencers Are Key To Unlocking Brand Credibility \" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, Jay and Ramon discuss the power of everyday influencers.\n\nWhen most people think of influencers they think of celebrities. Often left out are everyday influencers. They are the hidden gems of Instagram.\n\nWe'll discuss why and why brands should be working with these users."}