{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fdtcpod.simplecast.com%2Fepisodes%2Fkols-CBiXDx9i","width":444,"version":"1.0","type":"rich","title":"KOLs Rule Influencer Marketing in China: Here's Why","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/bb5b0525-9c40-4947-b8e8-ac567df5ed15/71b45893-604c-4a45-bb28-f42ab9841bb9/dtc-pod-thumbnail.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/f2f758ea-c54d-4867-97d0-0ed085f62b1f\" height=\"200\" width=\"100%\" title=\"KOLs Rule Influencer Marketing in China: Here&apos;s Why\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, Jay and Ramon discuss KOLs, more commonly known as key opinion leaders.\n\nKOLs have become increasingly important in China due to a distrust of advertising from brands.\n\nWe’ll discuss KOLs play an important role in influencer marketing in China along with exploring China’s $17 billion influencer marketing industry."}