{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fdtcpod.simplecast.com%2Fepisodes%2Ftracking-influencer-and-affiliate-marketing-cUOmBvqc","width":444,"version":"1.0","type":"rich","title":"Tracking Influencer And Affiliate Marketing (with Michael Cole from Everflow)","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/bb5b0525-9c40-4947-b8e8-ac567df5ed15/96b5f3b9-642a-4401-8207-6777a1972ee0/dtc-pod-thumbnail.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/884f7369-428f-43c8-91dc-426de3ff7950\" height=\"200\" width=\"100%\" title=\"Tracking Influencer And Affiliate Marketing (with Michael Cole from Everflow)\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, Jay is joined by guest Michael Cole, VP of Marketing at Everflow.\n\nEverflow is a partner marketing platform that helps businesses track results from partnerships through clickless tracking and offers real-time analytics.\n\nBusinesses doing influencer marketing are receiving a 6x ROI.\n\nEver heard that before?\n\nWe’ll discuss why influencer and affiliate marketing should be a part of your marketing spend.\n\nWe’ll also talk about how to properly attribute influencer and affiliate marketing, and how you can do it on your own."}