{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fdtcpod.simplecast.com%2Fepisodes%2Fultimate-guide-to-user-generated-content-ipXoprH0","width":444,"version":"1.0","type":"rich","title":"User-Generated Content: Our Ultimate Guide On Acquiring, Leveraging, And Scaling UGC","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/bb5b0525-9c40-4947-b8e8-ac567df5ed15/8cf50cc8-23bf-4c18-a3be-d3339ff3ea30/dtc-pod-thumbnail.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/310870b0-503c-48ef-9748-43739c9f13dd\" height=\"200\" width=\"100%\" title=\"User-Generated Content: Our Ultimate Guide On Acquiring, Leveraging, And Scaling UGC\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, Jay and Ramon discuss user-generated content (UGC) and its role in building audiences for both brands and influencers.\n\nTo create the most engaging content, brands and influencers have turned to user-generated content due to its authenticity and its ability to connect with audiences.\n\nUGC is especially important for brands as it has been proven to be highly influential in the purchasing decisions of potential buyers."}