{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fdtcpod.simplecast.com%2Fepisodes%2Fzillion-beers-mike-bloomberg-2Zu_p8MG","width":444,"version":"1.0","type":"rich","title":"How Zillion Beers and Mike Bloomberg Went Viral Through Influence","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/bb5b0525-9c40-4947-b8e8-ac567df5ed15/2fd6d2c4-5a50-4222-bc68-3d4e9d86daf6/dtc-pod-thumbnail.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/2bda46f8-9e0d-4ed3-a82d-5784d8416abb\" height=\"200\" width=\"100%\" title=\"How Zillion Beers and Mike Bloomberg Went Viral Through Influence\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, Jay and Ramon discuss two viral campaigns, Barstool Sports Zillion Beers and Mayor Mike Bloomberg’s meme campaign.\n\nThe Zillion Beers challenge started from Barstool employee named Dana tweeting about drinking a zillion beers while working and turned into a $1 million bet.\n\nOur other story is how Mayor Mike Bloomberg decided to run meme ads through meme accounts on Instagram.\n"}