{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Feclive.engelberg.center%2Fepisodes%2Fproving-ip-2019-proving-consumer-perception-QhbqB8lL","width":444,"version":"1.0","type":"rich","title":"Proving IP 2019: Proving Consumer Perception","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/007cffc2-6e6e-47f7-a9d1-9258a58da84c/46472949-6d4a-41b4-926e-c92d15672f04/ec-live-logo-updated-border.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/27ec3699-308d-4315-a3b9-460c016e2745\" height=\"200\" width=\"100%\" title=\"Proving IP 2019: Proving Consumer Perception\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Proving Consumer Perception: What are the best ways to test what consumers and users perceive about a work and how it is being positioned in the market? Featuring David Bernstein (Debevoise & Plimpton), Graeme Dinwoodie (Chicago-Kent College of Law), and Johanna Schmitt (Kirkland & Ellis), moderated by Barton Beebe (NYU Law)"}