{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fexperiencebydesign.simplecast.com%2Fepisodes%2Fcustomers-in-context-and-sxsw-2023-2ZU1YGOR","width":444,"version":"1.0","type":"rich","title":"Customers in Context and SXSW 2023","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/df14fc5f-c15f-4442-8201-df2256029523/14263774-2341-4fdb-bd4e-4728a6838445/pxl-20230314-192444156-mp.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/6128de34-95cc-4b92-8bb5-73e7cad186e8\" height=\"200\" width=\"100%\" title=\"Customers in Context and SXSW 2023\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Today on Experience by Design, we travel with Adam and Gary, along with previous guest Jen Briselli, to the 2023 South by Southwest event for their session \"Customers in Context: Social Science for Marketers.\" A packed room of over 300 were on hand to hear about how social science can be essential to designing brand experiences. Listeners will hear how to receive a special summary of the event, with tips and ideas on how to think like a social scientists when creating brand experiences.\n\nThis episode brought to you by the Experience Research Society (EXPRESSO)"}