{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fexperiencebydesign.simplecast.com%2Fepisodes%2Fthe-weroad-experience-with-fabio-bin-Qo_VANJ5","width":444,"version":"1.0","type":"rich","title":"The WeRoad Experience with Fabio Bin","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/df14fc5f-c15f-4442-8201-df2256029523/7dba7570-719d-4336-8736-40f0cfb66ddc/fabio-20bin.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"WeRoad, co-founded by Fabio Bin, was created to address growing loneliness by connecting people through shared travel experiences. Rather than focusing solely on tourism, WeRoad designs every step of the journey—from trained group coordinators to pre-trip meetups and post-trip communities—to foster genuine relationships and a sense of belonging. Now expanding beyond Europe and into the U.S., WeRoad is building a passionate community of “WeRoaders,” even inspiring its own subculture and the new WeRoadX program, which allows leaders to design trips based on their personal passions.\n\nOn this episode of Experience by Design podcast, we talk about\n* WeRoad’s rapid expansion across Europe and their plans to reach more travelers in the United States\n* Stories of people identifying so strongly with the brand that they call themselves “WeRoaders”, and yes… some even have WeRoad tattoos.\n*WeRoadX, a new initiative that allows travel coordinators to create their own trip experiences based on their personal passions\n*How participatory design can strengthen a sense of ownership and community."}