{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Feye-on-franchising.simplecast.com%2Fepisodes%2Fcliff-mt9kihNt","width":444,"version":"1.0","type":"rich","title":"Be the Pop King with Frios Gourmet Pops Founder Cliff Kennedy","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/5263ee07-afd5-424a-a719-f61d7d11ebb4/6ee3b11b-3d6d-4d11-95d5-965e447cbe79/eof79title-card.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"Welcome back to Eye on Franchising as we talk with Business owners, CEO's, Franchisors and Franchisees. Today our Owner, CEO and franchisor is Cliff Kennedy and the brand is Frios Gourmet Pops.\n\nCliff is the captain of the Frios ship, also the CEO, the OG. Cliff bought a Frios franchise in 2018, and not even a year later, he purchased the ENTIRE company. \n\nWhy?\n\n*MAGIC*\n\nCliff was stuck in traffic. (Queue the worst traffic jam of your life, yea, this was that kind of traffic jam.)\n\nHe saw a Frios stand on the side of the road, and the MAGIC intervened.\n\n(Do you believe in magic? They do at Frios!)\n\nCliff pulled off, walked up to the Frios stand to escape traffic for a minute, and took a bite of his future.\n\nA Key Lime Pie Frios was chosen on this fateful day. It was Cliff’s first flavor, and it transported him to a beach in Florida and out of that crappy traffic. This is the power and magic of a Frios.\n\nCliff was so mesmerized he called his wife and told her, “we are buying a “Popsicle” company.” Randomly buying a dessert company could sound like a crazy statement. Still, Cliff wanted in because of the moment of HAPPINESS and MAGIC it delivered to him while being stuck in traffic. The company has grown from a brick-and-mortar shop to pivoting to survive in the middle of the pandemic of 2020 to tie-dye for food trucks or ice cream trucks.\n\nAs Cliff’s vision for Frios has evolved, the happiness it brings stays the same. They love rolling in tie-dyed “Sweet Rides” to neighborhoods, events, and parties!\n\nThese frozen delights on a stick take you away. They have 76-year-olds and kids alike who get so excited to see their “ice cream truck” that is affectionately named “The Frios Sweet Ride.” they love these moments of joy, happiness, and dignity that is exchanged daily with their guests. \"We love brain freeze, sticky fingers, and a little sugar rush; we know it comes with happiness, laughter, and a moment to SLOW THE HECK DOWN and look for the MAGIC in every damn day.\" The Frios Team\n\nThe culture of Frios is second to none and you can learn about this directly from their website. \n\nFrios started in a tiny garage years ago, trying to escape the doldrums of life. They continue to try to escape the ordinary monotony by employing humans who try to live magically every day. They call themselves “Happiness Hustlers.\"\n\nWhat is a Happy Hustler? \n\nThe job is simple, to be bound and determined to leave people better than we found them, with a bigger smile on their faces and more joy in their hearts. This is done inclusively with a lot of smiles and a Frios in their hand.\n\nTune in to learn more about Cliff and Frios Gourmet Pops in this week's episode!\n\nHave you heard the news? We are officially on YouTube. Come check out a few videos have have and give me a follow!\n\nhttps://www.youtube.com/channel/UCwoAdrkPZmveJt5AQRDk8WA\n\n---\n\nLance Graulich\n\nFranchise Consulting Services from ION Franchising\n\nEye On Franchising"}