{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Feye-on-franchising.simplecast.com%2Fepisodes%2Fdennis-azFIq69C","width":444,"version":"1.0","type":"rich","title":"115. Schooley Mitchell: a recession-proof, low-cost, high-potential B2B model","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/5263ee07-afd5-424a-a719-f61d7d11ebb4/cd94ae96-805e-46f8-a54f-def19d69f04f/cover-art-2023-09-27t113320-594.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/d74e9249-0397-4110-9089-6371230f1360\" height=\"200\" width=\"100%\" title=\"115. Schooley Mitchell: a recession-proof, low-cost, high-potential B2B model\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this engaging podcast episode, we welcome back Dennis Schooley, the founder of Schooley Mitchell. We discuss the intricacies of selecting the right franchise and caution against choosing a business solely based on expertise. We emphasize the importance of evaluating return on investment, financial viability, and long-term goals. We also stress the need to avoid selecting a franchise solely based on personal interests or passions. Instead, a combination of emotions and logic should guide franchise decisions. Tune in to learn more about the transferability of skills, the benefits of owning a franchise, and the innovative Abatement program for royalties offered by Schooley Mitchell. Don't miss this captivating episode!\n\n\n\n- Choosing the right franchise: Return on investment, financial viability, and long-term goals\n\n- Transferring skills across fields: Schooley Mitchell as an example\n\n- Work ethic and commitment in running a franchise: 80-20 rule\n\n- Cost reduction consulting franchise: Expertise in 15 categories\n\n- Different franchise models: Builder and Developer options\n\n- Benefits of owning a franchise: Building an empire, equity, recession-proofing\n\n- Impact of recession and beliefs on business dynamics\n\n- Training and support for franchisees: Lifelong learning, selection process\n\n- Marketing strategies: Referrals, networking, paid systems\n\n- Abatement program for royalties: Emotion and logic in franchise decisions\n\n\n\n---\n\nReady to watch these great conversations? Come check out a few videos have have and give me a follow!\n\nhttps://www.youtube.com/channel/UCwoAdrkPZmveJt5AQRDk8WA\n\n---\n\nLance Graulich\n\nFranchise Consulting Services from ION Franchising\n\nEye On Franchising"}