{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Feye-on-franchising.simplecast.com%2Fepisodes%2Fep50-pride-month-special-FMUQFfnn","width":444,"version":"1.0","type":"rich","title":"Pride Month Special: Highlighting Inclusion Through Marketing in the Health and Wellness Space with Xponential Fitness’s Nate Chang and Martin Balcaitis","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/5263ee07-afd5-424a-a719-f61d7d11ebb4/a17ead3f-8dd7-4bac-ac2f-c7151f659b96/eof50-cover-art.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"Where diversity is a fact, inclusion becomes a must.\n\nEach of us has the potential to make our own lives better, but there’s a limit to progress without social interactions.\n\nIf we want TRUE Progress, we need to move as one, as a society, as a specie, towards the direction of BETTER – and this begins with INCLUSION.\n\n\n\n\n\nAnd there’s nothing more inclusive than Health and Wellness. Regardless of demographics…\n\n\n\n\n\nWe all live and breathe. We all need to take care of our minds and bodies. And all of us can benefit from good health.\n\nThis is the message Martin Balcaitis and Nate Chang want to share with all of us.\n\n\n\n\n\nMartin and Nate are Chief Marketing Officers for StretchLab and YogaSix, respectively; both boutique fitness brands are part of Xponential Fitness.\n\n\n\n\n\nMartin and Nate are also seasoned veterans in franchising in their own right, with the former having taken key roles under brands like Krispy Kreme and Denny’s, and the latter, having worked with Del Taco, Rita’s, and UFC Gym.\n\nBoth powerhouses, despite working on 2 separate brands, agree that the marketing function is integral to the success of any business. It’s through marketing best practices that a brand builds consistency, drives alignment, and makes sure the touch, feel, look – the overall concept of a brand – are in sync.\n\n\n\n\n\nWhen you can ensure synchronicity, a brand’s voice becomes so powerful enough to deliver a message consumers resonate with AND will respond to.\n\n\n\n\n\nMartin and Nate work tirelessly to drive Xponential Fitness’s message…\n\n\n\n\n\nEveryone has something to gain from their brand and the health and wellness space.\n\nWhether you’re looking for a job, a way to improve your health, a way to help others build strong minds and bodies, or you have a desire to improve your quality of life through financial freedom, among other endeavors, there’s something in store for you!\n\n\n\n\n\nHow does Inclusion tie-in with Diversity? How does Xponential Fitness deliver equal opportunities for growth and development to different consumers and stakeholders? What marketing best practices cement their brand’s message?\n\n\n\n\n\nTune in to our Podcast to learn more about everything you WANT and NEED on franchising, investment, financing processes and options.\n\n\n\nThis is Eye On Franchising, where we share our vision for your franchise future. \n\n\n\nhttps://www.facebook.com/lance.graulich\n\n\n\nhttps://ionfranchising.com/\n\n\n\nhttps://eyeonfranchising.com"}