{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Feye-on-franchising.simplecast.com%2Fepisodes%2Fhow-contractors-get-found-by-ai-in-2026-TDsVVRtZ","width":444,"version":"1.0","type":"rich","title":"How Contractors Get Found By AI In 2026","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/5263ee07-afd5-424a-a719-f61d7d11ebb4/d2f524fa-c4ae-4f6d-b6f3-32dc5fc7294a/cropped_1790826417677.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/4d88274f-e2db-4c05-8721-f58e59dc94e9\" height=\"200\" width=\"100%\" title=\"How Contractors Get Found By AI In 2026\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"AI could replace the first 20 minutes of your home service sales process, and customers may soon expect to see HVAC pricing before they ever speak with your team.\nFor years, home service companies have relied on the same formula: generate a lead, get the customer on the phone, schedule an appointment, send someone to the house and then reveal the price.\nScott Ossim of Contractor Commerce believes that model is changing fast.\n"}